The MSc in Marketing enhances your comprehension of marketing theories and cultivates leadership skills essential for success in the dynamic global marketplace. Delving into various business domains such as consumer, industrial, financial, service, profit, and not-for-profit sectors, the program provides a profound understanding of marketing. It equips you with both current and emerging theories, fostering critical evaluation and application of innovative marketing concepts. The intellectually stimulating environment encourages engagement with academic literature and case studies, promoting reflection on international marketing issues. This degree hones your analytical and strategic decision-making abilities, preparing you for professional advancement or further academic pursuits. In collaboration with the Chartered Institute of Marketing (CIM), the program offers opportunities for professional qualifications through the CIM Graduate Gateway.
- Foundations of Knowledge and Professional Skills
- Principles and Practices of Marketing
- Marketing Theory
- Consumer Behaviour
- Marketing Research
- Product Policy and Innovation
- Branding and Communications
- Research Methods
- Dissertation
- Optional Modules
The MSc Marketing program is exclusively offered online, utilizing the University of Leicester’s distance learning platform. Throughout the course, dedicated academic mentors and module tutors provide continuous support. Study materials, available in both hard copy and electronic formats, along with the virtual learning environment, Blackboard, offer online access to resources for each module. This includes discussion forums facilitated by module tutors and chat rooms for networking with fellow students.
Distance learning students benefit from the University Library’s electronic service, the Leicester Digital Library, which provides access to a wide range of e-journals and e-books. Evaluation at the end of each module involves a written assignment typically ranging from 3,000 to 4,000 words. The final dissertation, totaling 15,000 words, concludes the program.
Contact us for the fees and the payment plan
- WhatsApp: +447599909996
Contact us for the fees and the payment plan
- WhatsApp: +447599909996
- A good second-class honours degree from a British University, or its equivalent
- Or a postgraduate diploma from a recognised institution
- A relevant graduate level professional qualification alongside substantial relevant work experience
- If you do not hold a relevant qualification but have three or more years of substantial work experience in finance then you can be considered for the course based on providing a copy of your CV and a personal statement of 500-1,000 words detailing your suitability and relevant work experience.
- IELTS 6.5 (7.0 in writing preferred) or equivalent. If your first language is not English, you may need to provide evidence of your English language ability.